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Book a meeting appoints Pål M. Rødseth as COO and deputy CEO


In a strategic move to bolster its executive team, announces the appointment of Pål M. Rødseth as the new Chief Operating Officer (COO) and Deputy Chief Executive Officer (Deputy CEO). Rødseth, formerly the CEO at Asolvi—a prominent SaaS company, brings over a decade of leadership experience. During his tenure at Asolvi, Rødseth played a pivotal role in the company's growth, witnessing a thirteenfold increase in Annual Recurring Revenue (ARR) and overseeing its expansion into nine countries with a customer base in over forty countries.

Stefan Holländer,'s CEO, comments on the strategic move, stating:

"We're pleased to welcome Pål to our team as we navigate the transition to a Robotics-as-a-Service (RaaS) model. His experience in scaling SaaS enterprises aligns with our growth strategy in robotics solutions. Pål’s arrival ensures continuity as we focus on expanding our commercial reach, highlighted by our recent US deal involving more than 600 autonomous wheels."

Pål M. Rødseth shares his thoughts on the new role, stating:

“The opportunity to contribute to’s mission was irresistible. The team's competence and dedication are commendable, and I look forward to collaborating with colleagues in Norway, Germany, and the US.”

Walter Qvam, Chairman of’s Board of Directors, emphasizes the importance of leadership reinforcement for future growth, stating:

“Strengthening our management cadre is integral as we gear up for substantial growth projections. We're confident that Pål will play a key role in preparing us for organizational expansion.”


Per Ivar Vik, CFO